As BET’s networks rated #1, “106 and Park” is an interactive music video show aired in television five days a week. Similar to MTV Jams, 106 and Park is a mix of Hip-Hop, Pop, and R&B music video show which is set up in a countdown format. With the participation of the audience, unlike other tv shows, 106 and Park allows fans to vote for the videos they want to be aired on the countdown. With multiple mediums synced into one, you’re able to vote through the show’s website online, via text message, Twitter, Facebook, or even through the official 106 and Park application for ipods and etc. In this way, 106 and Park creates a global village. Of the many ways to vote, the 106 and Park application shows a convergence of technology to provide multiple ways for the audience to share their opinion of which videos should be placed on the countdown and also mobility for fans to catch up on previous episodes.
The show relates to Marshall McLuhan’s concept. The idea of voting for what videos make the countdown is a cool medium, dealing with high participation from the audience and fans. McLuhan quotes: “ extending the capacity for instant global communication, the show mediums (such as the app, tv, and internet) are bringing about the convergence of distinct forms of communication and precipitating a shift in relationship between the media producers and audience”. Not only do fans of the artists have control of the decision making for the countdown created, but the show’s audience too, for what they want to see.